About APACMed
"The Voice of MedTech" - APACMed
APACMed (Asia Pacific Medical Technology Association) is a non-profit organization that represents the medical technology industry in the Asia Pacific region. Founded in 2014, APACMed advocates for favorable policies, supports regulatory harmonization, and fosters ethical business practices. As of 2024, APACMed has over 300 members ranging from multinational corporations (MNCs) and small-medium enterprises (SMEs) to industry associations, consulting firms, and venture capitalists. As "the voice of MedTech", the association's ultimate goal is to enhance patient care standards through innovative collaborations and collectively shape the future of healthcare in the Asia Pacific.
Roles & Responsibilities
For the 5 months of internship at APACMed, I worked as a marketing assistant, supporting the heads of events marketing, communications, and member engagement. My responsibilities included planning events, creating marketing collateral, and conducting marketing analytics. I frequently coordinated with hotel teams and collaborated closely with designers throughout my time at the association. Below is a gallery of my day-to-day job as a marketing assistant.
Events
During my time at APACMed, I have successfully planned numerous events, including flagship events, networking sessions, and strategy meetings both locally and internationally. I collaborated with hotel coordinators to secure venues, engaged food and beverage (F&B) caterers for catering needs, coordinated with audiovisual (AV) agencies for technical setups, and worked with freelance designers on marketing collateral. Below is a gallery showcasing the events I was involved in planning.
Contributions to APACMed
In preparation for our annual flagship event, MedTech Forum 2024, I created a statistical analysis process in Microsoft Excel to summarize our registration data. The process utilized functions such as VLOOKUP, Advanced Filtering, Conditional Formatting, and Pivot Tables. Before my departure, I designed a start-up engagement pitch deck on Canva for the Member Engagement Manager, offering start-ups an overview of our company and a preview of upcoming events in 2025.
Registration Statistical Analysis
Start-up Engagement Pitch Deck
Reflections
A brief summary of what I have learnt
Event Coordination Skills
Through my experiences planning multiple events, I realized the extensive coordination necessary for their smooth execution. I honed my attention to detail by managing even the smallest aspects, such as seating arrangements, dietary restrictions, and audiovisual equipment. I enhanced my communication skills by effectively synchronizing activities and resources among various stakeholders. Additionally, I strengthened my adaptability, as I learned to navigate shifting decisions, fluctuating budgets, and tight deadlines.
Content Creation Skills
Through the numerous social media posts and direct emails I created, I developed my language skills and creativity by crafting informative, concise, and compelling captions. I also sharpened my attention to detail by meticulously vetting visuals created by our freelance designers and ensuring that synopses were free of grammatical mistakes and spelling errors. As someone without a background in copywriting, I am happy to have acquired this valuable new skill.
Task Prioritisation Skills
Working in a small company like APACMed has exposed me to a larger and more diverse workload than I might find in a larger organization. Over the past five months, I have mastered the art of task prioritization. I developed the habit of organizing my daily tasks into a concise to-do list, ranking them from most to least urgent. This approach has made me more efficient at work and significantly enhanced my ability to multitask effectively.