As part of my Winter Exchange Programme, I took a introductory marketing module at Hanyang University over 3 weeks and graduated with an A+. I built a strong foundation in key marketing concepts while gaining insights into Korea's culture, education system, and people. I explored the three core components of strategic marketing, consisting of the customers, the marketing mix, and the marketing environment, and learned how to conduct a SWOT analysis. I also applied these frameworks in a class presentation analyzing the performance of the Tesla Model Y Juniper in the United States (US) context.
